These design choices communicate multitudes about the characters, Coates says. On The Morning Show, Jennifer Aniston"s character, Alex Levy, lives in a luxurious but cold condo where "everything is in perfect position, as if she has someone coming behind her and cleaning up after her. She also puts her awards in the front part of her house, and the art is for show,"” he explains, whereas fellow anchor and frenemy Laura Pearson, played by Julianna Margulies, lives in a cosy brownstone, and has her journalism awards "in the [more] private space of her house, to remind her of the places she"s been to and the stories that she"s covered".