Non-English language movies like Parasite, Guillermo Del Toro"s Pan"s Labyrinth, French romance Amélie and 2000"s Crouching Tiger Hidden Dragon have all won Western acclaim and awards before (not a marker by which they should be judged: these are all astonishing works of art, with or without Western approval). But Squid Game has achieved global mainstream visibility in a way that arguably no other non-English language film or TV show has ever managed.