"Some people have a deep, abiding respect for the natural beauty that was once this country," reads the voiceover. "And some people don"t," it continues, as a motorist throws litter from their window, spilling at the feet of the canoeist. "People start pollution and people can stop it," the voiceover concludes, as the camera zooms in on a tear rolling down the man"s cheek. The advert became known as the "crying Indian" campaign.